adidas Campus 80s South Park Towelie

Purple terry cloth covers the entire upper of the adidas Campus 80s South Park Towelie sneakers, making the pair resemble the towel that inspired the collaboration's character. Terry cloth replaces the suede characteristic of the adidas Campus. The character's eyes are embroidered on the top of the tongue using UV-reactive materials: under ultraviolet light, Towelie's eyelids droop and his eyes become bloodshot.

Pocket under the tongue and two keychains

A pocket is hidden on the inside of the tongue, with two of Towelie's catchphrases above it: “Don't Forget To Bring a Towel” and “I Have No Idea What's Going On”. The shoes come with two keychains depicting the character in his two states.

The pair launched in the adidas CONFIRMED app on April 20, 2021, which was 4/20. It returned for sale in early October 2022 with the same code, GZ9177, so the restock is not a separate edition. Trey Parker and Matt Stone introduced the character Towelie to South Park in 2001.

• Model: adidas Campus 80s
• Colorway: Chalk Purple/Footwear White
• Manufacturer code: GZ9177
• Release date: April 20, 2021

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