Air Jordan 3 Retro Seoul 2.0

The 2018 Korean edition of “Seoul” is continued with the Air Jordan 3 Seoul 2.0. The soft leather upper features elephant print made of shaggy suede, while the slightly yellowed midsole creates a worn-in effect. Accents in Sport Royal, Challenge Red, and black echo the colors of the Taegeukgi, the South Korean flag.

Taegeukgi embroidery and the words 꿈 and 정

The South Korean flag is embroidered on the tongue, while the Korean words 꿈 (GGUEM) and 정 (JEONG) appear on its inner side. Gguem means “dream” in Korean. The new release differs from the 2018 pair with its aged midsole, shaggy suede, and quilted blue collar.

Air Jordan 3 debuted in 1988, as Korea was preparing to host the world's biggest sporting event. The first “Seoul” version was designed by Tinker Hatfield and Dan Sunwoo at the Nike Innovation Kitchen; it was the first Jordan shoe created specifically for Korea. The follow-up went on sale in May 2025.

• Model: Air Jordan 3 Retro
• Manufacturer code: IB1482-100
• Release: May 2025

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